If you’re from Nova Scotia there’s a pretty good chance you know this brand. When I was hired to work on a brand refresh for Masstown Market, that’s one of the things I thought about most.

Through sizing, placement and color we can affect the order information is digested in. Ideally this order will follow the order of buying decisions.

The correct positioning can be the difference between success and failure.

The world's most successful businesses all have a unique and powerful brand. But that doesn't just happen by accident; it's the result of a focused and detailed brand strategy.

For anyone new to business, working out the difference between branding and marketing can be complicated. The terms are often thrown about by business gurus and experts, as they’re crucial to any successful business plan.

Lots of entrepreneurs and business owners work with designers to create graphics for them. That can be brand collateral like business cards and letterhead, advertising, brochures, signs and the list goes on.

I was selected to design the signage system for the Village of Bible Hill to mark its parks and boundaries. The village had recently undergone a rebranding and they wanted updated signage as part of the roll out of the new brand.

Alicia from Rolling Sea Tattooery in Truro, Nova Scotia, contacted me looking for a custom T-shirt design to promote the business. She had a concept in mind already – the text reading ‘Swear like a Sailor Morals of a Pirate.’ Seeing an opportinity to do some custom lettering I jumped at the chance to work on this project.

Sometimes from the outside branding seems like it’s just about the way things look. The truth is it’s a lot more than that. When used strategically and with intention, it’s one of the most powerful tools there is for growing revenue.

Cannabis is one of the fastest growing new industries. As the industry grows brands have an opportunity to define themselves and as a result the industry as a whole.

Studies have been done into how people’s minds interpret visual design. We can use the information from those studies to design the most effective logos possible.

The things you should know before hiring a logo designer

How does it all work? Where do we start and how do we go from idea to logo?

Originally published in Hub Now. By Heather Laura Clarke – August 10, 2017

When approaching a logo design, there is a lot to know. It’s the core values and fundamental principles of a company, distilled down into a graphic.