Branding Process
I believe in using design to solve problems and branding to build businesses. I make beautiful designs, but before that, I work with you to figure out what your goals and needs are for your business and we work together to create the design and branding that will accomplish those goals.
This strategy based method means the work we create together will not only look good, but it will also get results. How does it work? Have a look at the steps below.
Step 1
Creative Briefing
Using a set of creative briefing questions we will discover your brand message and values that will be communicated with your brand identity.
Step 2
Stylescapes
Mood boards will be created to exhibit broad style options in line with your creative brief. This will help narrow down the aesthetic that resonates best with your business values and target market.
Step 3
Concept Discovery and Direction Creation
Based on the outcome of the creative brief, exisiting brand positioning and visual identity, I will create and present 3 logo directions.
Step 4
Refinement
Once a design direction has been selected for your logo, I will refine the selected logo based on your feedback. The refined logo will be resent for any further feedback.
Step 5
Deliverables
A set of working files for your logo, including files for print and web, will be delivered.
Step 6
Brand Usage and Style Guide
A brand identity guide will be created for you new brand to outline proper use and provide consistency to the visual elements of the brand.