Package Design Heirarchy

Information hierarchy is at the foundation of good design. Through sizing, placement and color we can affect the order information is digested in. Ideally this order will follow the order of buying decisions.

For coffee that buying decision looks something like this:

BRAND > VARIETY > FEATURES & BENEFITS

In the redesign of Just Us! Coffee's packaging you can see I rearranged the hierarchy to better match this order of buying decisions.