Brand Positioning

Type, color and composition can be all it takes completely change the audience your product or service resonates with. Here's an example of two identical jars, with the same contents and label information but completely different positioning.

Get your positioning right and you will supercharge your sales process. Get it wrong and you'll be fighting an uphill battle every step of the way.

Can you imagine trying to market the cream on the left as a baby lotion? Or the one on the right as part of a high end skin care routine? It would be next to impossible. Market them to their intended audience however, and it's an easy sale.

The correct positioning can be the difference between success and failure.