Branding for Truro Colchester

The Town of Truro and the County of Colchester have partnered together in an initiative to attract and support business growth, entrepreneurship, economic immigration and investment readiness in the area.

As part of that process Ben Brush Design partnered with Truro Colchester to design a brand identity that captured what is unique about the region. The logo is a hand-drawn TC monogram designed to resemble a wave – bringing to mind the ocean and coastline that’s so central to life in the region. The brand colors are green and blue: symbolic of the meeting of land and sea that happens in the bay of fundy.