Aurora Cannabis
With deep roots in Canada's established cannabis industry, Aurora is the leading provider of medical cannabis to Canadian patients.
I worked with Aurora Cannabis to design a visual identity for their new brand purpose and values statements. The illustrated graphics included a number of print and marketing applications as well as being featured on their internal employee network.
Opening the World to Cannabis
Enabled by Science. Empowered by People.
For Patients & Consumers.
The graphics were designed in a modular system so they could be displayed together as one graphic or used separately to highlight individual values.
This new visual identity is bold, dynamic and playful. Most importantly it properly represents the spirit of the team behind the Aurora Cannabis brand.
