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Learn about my way of work
Get to know my process
Creating brands that get results

I believe in using design to solve problems and branding to build businesses. I make beautiful designs, but before that, I work with you to figure out what your goals and needs are for your business and we work together to create the design and branding that will accomplish those goals.

This strategy based method means the work we create together will not only look good, but it will also get results. How does it work? Have a look at the steps below.

The Process

Most people don’t get design work done very often, so the process can feel like a bit of a mystery. How does it all work? What exactly are you getting out of the process? This guide explains my brand design process and shows you step by step what you can expect throughout.


Using a set of creative briefing questions we will find the brand message and values that will guide the design process.


Three digital 'mood boards' will be created using various visual elements including photos, graphics, and text to communicate three distinct visual directions.


Based on the outcome of the creative briefing and any existing brand positioning and visual identity, I will create the logo directions


Once a design direction has been selected you may want to make some changes to it. After gathering your feedback, I’ll work to make those changes.


Once the logo is finished, a set of working files will be created including files for print and web as well as any specialized formats you may need.


A brand identity guide will be created for the new brand to outline proper use and provide consistency to the visual elements of the brand.

Interested in working together or curious what this method could do for you? I’d love to hear from you!