Crosswalk Design

Redesigning crosswalks would save lives.

We’ve got a problem with crosswalks and it’s at least partially a design problem.  Last night yet another pedestrian was hit and killed by a car in a Halifax crosswalk. The Halifax Examiner first bought this to my attention by consistently covering how often pedestrians are struck and killed in Halifax. It’s way too often. There have been some efforts to improve crosswalk safety. Flags and lights are good but

package design halifax nova scotia

Package Design Case Study – Aroma Maya Coffee

Last year Sergio, the owner of Aroma Maya Coffee, hired me to redesign the packaging for their coffee bags. The current designs did the trick in the beginning but he wanted to make some changes. Sergio had a sense that they could be improved and wanted some input.  The design process started with getting some background about Aroma Maya and what sets them and their line of coffees apart from

Branding agency Halifax

PART 2: Sequence of Cognition

When designing a logo it’s important to consider how it will be received by people. Studies have been done into how people’s minds interpret visual design. We can use the information from those studies to design the most effective logos possible. When looking at a logo a person’s brain breaks down the information in a very consistent and orderly way. Starting with shape, then color and lastly form. Shape Shape provides

Best Logo Designer

Logo Crash Course Part 1 Anatomy of a Logo

When designing a logo, there is a lot to know. It’s the core values and fundamental principles of a company, distilled down into a graphic. Logo designs have to look good at almost any size, and hold up in both print and web. I have come up with a logo crash course to explain the basics. It will focus on the visual side of branding, and some of the principles

Hub Now – Ben Brush Design (Ben Brush: best in branding)

Originally published in Hub Now. By Heather Laura Clarke – August 10, 2017 TRURO – Ben Brush is a Truro artist but you won’t find his name on his work. He’s working behind the scenes to shape the brands behind some of Colchester County’s most successful businesses. “Every business has a brand, whether they manage it or not,” explained Brush. “But a good brand is one where you’re controlling the message

Logo Design Process

Most people don’t get design work done very often, so the process can feel like a bit of a mystery. How does it all work? What exactly are you getting out of the process? This guide explains my brand design process and shows you step by step what you can expect throughout. CREATIVE BRIEF Using a set of creative briefing questions we will find the brand message and values that

How to hire a logo designer

So you’re starting a new business, congrats! You’ve got a plan, a product or an idea and you’re ready to rock. I would suggest hiring a professional from the beginning rather than creating a logo yourself and then rebranding down the road. You’re going to be working hard to build an audience and brand equity from the start and that’s much more valuable if you have good long-term visual branding to capture